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New road safety campaigns - Thursday 20 November 2008
The government is set to air new road safety adverts aimed at 6-11 year olds
The £1.5 million THINK! Campaign will employ a series of animated stories to warn children of the dangers of the road. They have been designed to be more appealing in this internet and computer game age. The adverts will be accompanied by a website which will include interactive games and learning resources for parents and teachers.
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